How to Increase Average Order Value (AOV) on Shopify in 2025

In the competitive world of ecommerce, driving more traffic to your Shopify store is only half the battle. The real leverage comes from maximizing revenue from existing customers by increasing your Average Order Value (AOV)—the average amount spent per order.

As of 2025, benchmarks show Shopify stores averaging around $85–$145 in AOV globally, varying by niche (e.g., higher in luxury at $320+). Boosting AOV directly improves profitability without raising ad spend, as it spreads customer acquisition costs over higher revenue per transaction.

What Is Average Order Value and Why It Matters

AOV is calculated as:

AOV = Total Revenue ÷ Total Number of Orders

You can track it directly in your Shopify Analytics dashboard under Reports > Customers or via apps for deeper insights.

Increasing AOV by even 10–20% can add significant revenue—e.g., a store with 1,000 monthly orders at $100 AOV gaining $20 more per order equals $20,000 extra monthly. It's often more cost-effective than acquiring new customers.

Proven Strategies to Boost AOV on Shopify

Here are 10 effective, up-to-date tactics for 2025, drawn from Shopify's own recommendations and successful merchant experiences:

1. Offer Free Shipping Thresholds

One of the most powerful incentives: "Free shipping on orders over $X." Set the threshold slightly above your current AOV (e.g., $75 if yours is $60). Add a progress bar in the cart to show "You're $15 away from free shipping!"

2. Upselling and Cross-Selling

Recommend higher-priced alternatives (upsell) or complementary items (cross-sell) on product pages, cart, or checkout. Use "Frequently Bought Together" sections.

3. Product Bundles and Volume Discounts

Create bundles (e.g., "Buy 3, get 10% off" or BOGO deals) to encourage larger purchases. Shopify's native Bundles app or third-party tools make this easy.

4. Post-Purchase and Checkout Upsells

Offer one-click add-ons right after checkout (Shopify Plus feature) or on the thank-you page.

5. Loyalty Programs and Rewards

Reward customers for spending more (e.g., points for tiers unlocking perks). Apps like Smile.io or Loyalty Lion help build repeat business.

6. Tiered Discounts and Incentives

Offer escalating discounts: 10% off $100, 15% off $150, etc., or free gifts at higher thresholds.

7. Subscriptions for Recurring Products

For consumables, encourage subscriptions to lock in higher initial and ongoing AOV.

8. Personalized Recommendations

Use AI-driven apps for tailored suggestions based on browsing history.

9. Limited-Time Offers and Urgency

Flash sales or "Add this for $10 more" with countdown timers.

10. Gift Options and Add-Ons

Offer gift wrapping, cards, or extended warranties as easy upsells.

Recommended Shopify Apps to Implement These Strategies

- Zipify OneClick Upsell or Rebuy: Great for upsells/cross-sells.

- Bundler or SmartBundle: For bundles and quantity breaks.

- Boost Commerce or GP Free Shipping Bar: Progress bars and incentives.

- Recharge: For subscriptions.

Start with 2–3 strategies, A/B test them, and monitor AOV changes in your dashboard. Focus on value—make customers feel they're getting a deal, not being sold to.

By prioritizing AOV, you'll scale your Shopify store more profitably in 2025 and beyond. Track progress monthly and iterate based on data for sustained growth.